The Future is Orthopedics at DOCSF with Stefano Bini, Founder/Chair Digital Orthopedics Conference (transcribed by Sonix)
Welcome to the Outcomes Rocket podcast where we inspire collaborative thinking, improved outcomes, and business success with today's most successful and inspiring health care leaders and influencers. And now your host, Saul Marquez.
Saul Marquez: Welcome back to the podcast. Saul Marquez here and today I have a returning guest. You guys have all heard and appreciated his work, Dr. Stefano Bini. He is the orthopedic lead at UCSF Center for Digital Health Innovation team. So he's a professor of orthopedic surgery specializing in hip and knee placement, ranked up in the top 5% in the US. He's a Founder and Chair of the Digital Orthopedics Conference (DOCSF) and the Regenerative or Orthopedic Conference both held in San Francisco. So today what I want to do is since the conference is coming up in January 5th in San Francisco I wanted to give Stefano, Dr. Bini the opportunity to share a little bit more about the conference since it's around the corner and also give you all an opportunity to have an excuse to get away from the cold if you're in the Midwest. Go to California and make it a productive trip. So the Stefano, welcome back to the podcast.
Dr. Stefano Bini: Well thank you. It's awesome to be back to your show. So yeah that the conference that's been a great year putting together for this coming January we do it just before JP Morgan as you know. So what sets this one aside apart from the others is I think our focus there's a lot of wonderful events that focus on loose kind of thinking and in the future and there's others that focus on the latest and greatest companies that are available to work with but we focus on is the last mile. How do you operationalize these tools? How do you get these new drugs into patients so they can be better? How do you make new tools available for patients, physicians, hospitals systems, so they can do a better job delivering care? And we argue that wouldn't you get down to the nuts and bolts of putting something in place, you have to focus. You have to get down to what's the case use and we argue that orthopedics or musculoskeletal care which broadly is everything from wellness to trauma surgery really does provide a perfect place to technology to test technology goods it's short cycle times. We get healthy well they quickly they're relatively healthy to begin with a ton of money in this space a small differences can have a big impact. And so we say okay let's get down to the nuts and bolts if these are great technologies. How do we work? How do we put them in place within the space of Orthopedics and we do that during this event? And the structure as we have discussed is really unique because we get companies to bring case studies and it's a pitch per say, it's a case study of how they work that we take two topics a year this year as sensors and robotics and we bring together an ecosystem of leaders to drive this change and move forward. And as you know we also added an entire day of leadership learning. So we have some amazing people helping with that from idea the design firm in Palo Alto to people who've been working in the space of Peter garden hose HP for 20 years and those side back as a worldwide consultant in an optimization of systems and processes to help us out. So we really want to give the audience and experience how to make this stuff work in our space.
Saul Marquez: Love that. And yeah I love that you said the last mile because ultimately that's where the rubber meets the road that's where these technologies start to get used and where they the impact happens. So who would you say Dr. Bini is the key person that comes here like who's the typical person that signs up for your conference?
Dr. Stefano Bini: The typical person is a C-level person either in a startup or in a healthcare system or physicians leading change in group. These have been traditionally our key stakeholders for this event because we have people there from venture capital with people there from the startups and startups and the CEO's usually it's a very high level group because it is how do you help the change makers the folks out there making decisions and give them the tools they need to move the ball forward. So it is that sort of level conference.
Saul Marquez: You know and sometimes folks, the one thing that I that I want to share is what we do in healthcare can often be like a lock with a couple codes and you know let's just say like a four code lock and maybe you've got the first three numbers in that four code lock and all it takes is that one extra idea to unlock opportunity. So whether you be a physician at the frontline of change like Stefano mentioned or if you're a person at a health system looking to make changes in your orthopaedic program. This conference may be just what you need to get that next insight to happen and work. So you've got to be open to two ideas. You got to be open to the right timing and I think as Stefano's group looks to focus on sensors and robotics I think those are two hot topics that are really starting to become center of Orthopedics and so definitely an exciting meeting. If you're going to be traveling a long way to get to the J.P. Morgan meeting by all means this is a bolt down that I would totally recommend. Let's talk about some of the speakers Stefano.
Dr. Stefano Bini: Absolutely were and just real quick. I love the lock idea. I love that because I hear this constantly that the value proposition for many people come to this conference they get to hear from people that don't normally interact with.
Saul Marquez: Yaeh.
Dr. Stefano Bini: On the same topic but from a completely different perspective I would be focusing on that and leadership segments. How do you pick a topic and solve it from the perspective of a health care system? Somewhere on the perspective of a payer, somewhere from the perspective of venture capitalists. They all take a very different perspective on it and as you if you're in the audience listen to this click click click, your lock opens up because now you understand how every stakeholder in the room is going to solve your problems so if you're a startup guy, "how do I sell my product into this really complicated world?" and you've just heard what everybody's lock code is and you've got them in your pocket and you're " Okay I'm just solving people's problems but I know the problems I'm solving." Bam! you're done. I love this concept of the lock I may have to play with that little bit maybe you and I kind of go to one page on LinkedIn then they lock in the lock. So anyway our speakers...
Saul Marquez: Yeah. No but you know what Stefano, it's often what it is because the people that are working in the health care space are brilliant and they're doing great things. The thing is it's oftentimes that siloed nature of what we do that leads to that missing number. And oftentimes it's just one number. Right. And and it's meetings like yours that help put it all together.
Dr. Stefano Bini: I love it. I absolutely love it. I mean that's exactly right. So speakers so let's start with the keynote. I am just blown away. Every year we've had these people come to the conference who can speak to us from a completely different planet. Right. So yeah remember that our first conference we had the CEO of nanotech that talked about how they used Pokémon Go, I had built Pokémon Go. And the purpose there is to say hey look this augmented reality stuff, it can change behavior. What can we do in healthcare with that? And then the next year we have the product manager for Under Armour come in and talked about how they're creating a company that is adding sensors to all their clothing what they're doing with that data. And he came up this brilliant vision of how they're empowering they're giving their customers and all three types of armor, digital armor, health armor, and social armor, which I love the visual of that and how that visual component so critical. So this year we brought in Sam De Brouwer, Sam's a girl she's not the guy she's a founder Chief Operating Officer of doctor.ai, I think you may have had her on your podcast?
Saul Marquez: We did. We did.
Dr. Stefano Bini: Yep that's awesome.
Saul Marquez: Yeah. So folks Sam was one of our best best best podcast episodes. You could find her episode I'll I'll included as part of the show notes the title of it is Demystifying Block Chain and A.I. in healthcare so truly one of the thought leaders in the space. But she's going to be your keynote. That's awesome.
Dr. Stefano Bini: And talking about the topics you've got your listeners have had a bit of a preview. We have asked her to come in. Given her past experience in A.I. sort of demystify I love the way you put it demystify where A.I. is really going to go in healthcare. You know there's some real challenges to a block chain into be health care because block chain used tons of energy it's not that simple a system to work through. So what areas you know what parts of block chain what problems we have in healthcare can be solved with a block chain better than with others. And so she's really the best person I could think of to really tackle that question for our audience and next what you should do as a follow your idea much deeper. So we'll do this block chain inflection and by next year I think we'll see some companies that we can bring in to really show us how it's done.
Saul Marquez: I think it's brilliant I think is brilliant Stefano and yep Sam is a brain and she's engaging, she's funny, I think definitely a great speaker to have as your keynote. And you know the other thing too is to be open you know because you don't know what you're going to get. I remember about five years ago I had the opportunity to go to exponential medicine. Right. I went to the meeting and I went and I didn't know what I was going to get. I knew that I knew what I was looking for I had goals. Well you know what I walked out of there with Stefano? I walked out of there with meditation.
Dr. Stefano Bini: Yeah.
Saul Marquez: I had never meditated before and I started five years ago after that meeting. And it's unlocked for me a lot in my health life but also a lot in what I've been able to achieve since then just because I started meditating. So you never know what you're going to pick up and success does leave clues. So when you're around all these awesome people that Stefano is gathering under one roof, the opportunities is open side suggest if you do go keep your mind open because what you went there for may not be exactly what you leave with but you probably will leave with something.
Dr. Stefano Bini: I love. I just spoke to two three days ago at exponential medicine about the...
Saul Marquez: Oh you did? Cool.
Dr. Stefano Bini: Yes my second podium there...
Saul Marquez: Very cool.
Dr. Stefano Bini: And I hated having to leave. I figured back to work. I love this conference and I hoping people feel I say well you know we have so many amazing people come and we got really come of Vice President Global franchise leader Johnson Johnson people like that we're going to China Dubai. These are people who shouldn't give you advice Hewlett-Packard. We got Eugene Berkeley's head of G4A at Bayer Mark August conformists. Robert has shown a pretty famous town guy didn't really get worked at the health work group in Europe. We got people to see me from Plug and Play we got just goes on and on and I'm super happy with the level of the people we're getting and knows what the situation is. I try to keep it about three hundred and fifty people. They want people to sit and have time to meet everybody around them.
Saul Marquez: Love that
Dr. Stefano Bini: You just can't know, you want to have coffee. If not Daniel pretty much everybody you meet here. So it's exciting. Love to get you there as well.
Saul Marquez: Hey man I appreciate the invite. I'll definitely take you up on it.
Dr. Stefano Bini: Do it, do it.
Saul Marquez: All right. Stefano so there's there's definitely the caliber of both speakers and attendees is high. So folks if you want to keep your caliber high or raise it this is the meeting to go to any opportunities for them to get a discount through us?
Dr. Stefano Bini: We love the rocket people right. We love rocket people they think like rockets and move like rockets. So we like the rocket so help but we'd love to give you guys a big discount so rocket 30 is the discount code we've built for your audience. And it'll be nice 30% off and the conference is expensive but unfortunate costs of running this insane risk are exorbitant. So yeah but we would love to have you guys there and join us. And so here it is.
Saul Marquez: Outstanding. So there you have it folks. Rocket 30. So two ways to get there. Number one just go to outcomesrocket.health and you'll find our podcast with Stefano there. Click on it and you'll get a link to get to his Website. The easy way to get there, just go to docsf.health. And you'll get your registration there. You'll register use rocket 30 to get your 30% discount and boom you're in. So again Stefano you know at the end of the day I'm a firm believer that you've got to invest in yourself and in your company. And so I look at this as an opportunity for folks to really make the most out of what they're doing in the New Year because you got to start your year with a bang. And folks this is an opportunity for you to do so. So Stefano appreciate you coming on to speak with us again folks. The code is rocket 30 for 30% off of the conference. Just go to docsf.health.
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The above audio transcript of "The Future is Orthopedics at DOCSF with Stefano Bini, Founder/Chair Digital Orthopedics Conference" was transcribed by the best audio transcription service called Sonix. If you have to convert audio to text in 2018, then you should try Sonix. Transcribing audio files is painful. Sonix makes it fast, easy, and affordable. I love using Sonix to transcribe my audio files.