Price Transparency with Jonathan Kaplan, CEO and Founder at BuildMyBod

Episode 42

OR040 Price Transparency with Jonathan Kaplan, CEO and Founder at BuildMyBod


Jonathan Kaplan is the CEO and Founder of BuildMyBod. BuildMyBod Health is an online marketplace that believes in price transparency in healthcare. Through their doctor-provided pricing database, consumers can check pricing on medically necessary services paid out-of-pocket before a deductible is met or cosmetic services not traditionally covered by health insurance. Because of BuildMyBod Health’s large repository of pricing information, healthcare providers can obtain real-time regional and national pricing data when uploading their own prices for standardized procedures.


Hot Topic that should healthcare leaders agenda:  Price transparency


Apart from plastic surgery, is BuildMyBod focused on other areas? Yes. Dermatologists, concierge primary care, x-ray and lab facilities, pediatric surgeons.


Proudest leadership moments: To feel that I’m onto something, to feel that I’m leading the way. It’s the patients who thank me for providing this price transparency.


Exciting Project: We are improving the SEO for the doctors


Jonathan 101 Course on Outcomes Improvement:

1.What is the best way to improve healthcare outcomes?

Put more choice in the patient’s hands (including pricing, reviews and outcomes data)

2. What is the biggest mistake or pitfall to avoid?

For doctors: Race to the bottom
Consumers: Make sure that your doctor is board certified on the service they offer

3. How do you stay relevant as an organization despite constant change?

Snapchat and Instagram

4. One area of focus that should drive everything else is:

Customer service


Recommended Book/s:

DotCom Secrets: The Underground Playbook for Growing Your Company Online


Closing Thought:

This is my contribution to humanity: price transparency and healthcare. I enjoy plastic surgery and working with my patients.


The Best Way To Contact Jonathan:

IG and snapchat – @realdrbae

Email –


Link/s mentioned: