How Health Systems can Leverage Social Media with Dan Hinmon, Community Director at Mayo Clinic Social Media Network
: Hey Outcomes Rocket friends, thanks for tuning in to the podcast once again. As a leader in health care, you have big ideas great products, a story to tell, and are looking for ways to improve your reach and scale your business. However there's one tiny problem. Health care is tough to navigate and the typical sales cycle is low. That's why you should consider starting your own podcast as part of your sales and marketing strategy. At the Outcomes Rocket, I've been able to reach thousands of people every single month that I wouldn't have otherwise been able to reach if I had not started my podcast. Having this organic reach enables me to get the feedback necessary to create a podcast that delivers value that you are looking for. And the same thing goes if you start a podcast for what you could learn from your customers. The best thing about podcasting in healthcare is that we are currently at the ground level, meaning that the number of people in healthcare listening to podcasts is small but growing rapidly. I put together a free checklist for you to check out the steps on what it takes to create your own podcast. You could find that at outcomesrocket.health/podcast. Check it out today and find a new way to leverage the sales, marketing and outcomes of your business. That's outcomesrocket.health/podcast.
: Welcome back once again to the Outcomes Rocket. Today I have Dan Hinmon he's the community director at Mayo Clinic Social Media Network. He's also a Principal at Hive Strategies. He's been providing advertising, marketing, public relations, and design solutions for clients for more than three decades. His first love is connecting patients and health systems with online communities for better health, lower costs, and greater patient engagement. He's a popular speaker at health care conferences and webinars and a member of the Mayo Clinic Social and Digital Innovation Team. He's done various things in our space and overall is an expert in the social media space and so it's a pleasure to have Dan on the podcast to talk about more of Mayo's Annual Conference that's happening November 14th and 15th. So Dan first of all welcome to the podcast.
: Yeah thank you so much for having me Saul. I'm thrilled to be here today.
It's a pleasure to host you my friend. And so I would love to highlight the work that you guys are doing by shining some light on this conference that you have coming up. I would love if you could just give us some details on the conference name, why you guys are doing it, who should attend. Let's go down the road and learn about it with you.
: Great. Thanks for the opportunity. So just a little bit about the Mayo Clinic Social Media Network, Mayo Clinic became a pioneer in social media in about ten years ago. We decided we wanted to share what we were learning with our colleagues and so we organized the Mayo Clinic social media network. It's an online community for health care marketers and communicators who want to learn from each other and build their social media skills. So we have the online community, we also do a daylong social media residency and then once a year, we do this annual conference. And giving it a boring name, the Mayo Clinic Social Media Network annual conference. It's an exciting conference in spite of that word name. This year we're hosting here in Jacksonville Florida on November 14th and 15th will be at the Omni Hotel where it's going to be a great a beautiful venue for us. We've lined up five really exciting keynote speakers, we have two networking receptions, 18 different breakout sessions including presentations, case studies, and workshops and this is all built specifically for health care marketers and communicators who want to know more about social media type applications. So it's zeroed right into that very specific target market.
: I think it's such a great opportunity. And today folks we struggle with the topic of how do we engage with our customers, our patients? How do we engage with each other in this area of health care and social media? It tends to get complicated and it tends to get complex. There's a lot of regulations. And so what ends up happening is in a lot of people's cases, analysis paralysis and you end up not doing anything which is probably one of the worst things you could do. And so what I love about the work that the team at the Mayo Clinic is doing is making it simple so that you can take action. Set up a strategy, take action, and start realizing the benefits of social media on your particular business so why don't you agree that tends to happen than people just kind of have analysis paralysis and don't really end up doing much.
: Exactly Saul, people have that. First of all be concerned about oh my gosh how is that going to impact whatever we do on social. We help them overcome that objective and then we say "Alright let's start with some strategy" and then we'll show them how to do that and then get down to the particular tactics that can work. That's the conversation that's going on in the community. And then for the annual conference, we put together a nice balance between the aspirational and the inspirational saying for example Dr. Alfredo community you know so who's a physician at our Jacksonville Mayo Clinic campus. Who was born in Mexico and was an immigrant to the United States and grew up were Herculaneum in the fields and became a physician, and it kind of tells that story in his, his the king of his titled, The Magic of Storytelling on social media. So we have that kind of a picture and then we have these really practical nuts and bolts presentations like a workshop for instance on the right equipment for to do Facebook Live or or giving your content ready for voice activated search or design chat box to improve your patient experience so that everything from nuts and bolts to the big picture strategic approach to social media.
: So big, so big and a great example Dan and and folks just to read off some of the things from the agenda to pique your interest here. Getting your thought leaders engaged on social media. You know your provider looking to have your thought leaders within the system engage on social media to improve your presence in the market. Deconstructing stigma, mental health, and social media, are you managing your social media presence with limited resources? Even giving voice to vulnerable populations like LGBTQ and homeless persons. They're covering the whole gamut here. If you were looking to improve on your social media strategy, I don't know a better meeting within health care for you to attend. So I wanted to give Dan and his team as you all know about a year ago we had Lee Ace the leader over there at the at the social media network at the Mayo Clinic on the podcast. He highlighted some of that what I would call the tip of the iceberg on a lot of these things but if you want to get deep and you want to get all the info. This is where you go, the website is socialmedia.mayoclinic.org. You wanted to get a link to that as well as some of the things that Dan and I covered with you today. Just go to outcomesrocket.health/mayoclinic. Dan any closing thoughts here for the listeners as as we encourage them to attend to improve what they're doing in social media.
: A couple of clarification. Sometimes when people hear that the conference is named the Mayo Clinic Social Media Network annual conference they think they have to be a member of the social media network to attend. So how this works is though when you register for the conference it includes one year membership in the community.
: That's nice.
: Yeah so you not only had that conference experience but you got a year to interact with the other members of the community online to share ideas and learn from each other so. So you're not a member, you are still welcome for sure we'd love to have you come and join us at the conference. And the other thing I like to let people know about is that we intentionally keep this comfort small so we're going to max out which year we're limiting this between 125 and 150 in terms of attendance total because we want that close networking interaction, talking at breaks, working out, situations with each other, experience to happen in the conference. So it's intimate, it's personal, lots of ideas being shared. Besides the keynote speakers and the breakout sessions, we have a small group consults with social media experts so you can come and say, "wow what I'd like to learn for myself at this conference is how to a specific question about doing the right metrics straight for my particular campaign." And during our extended break she'll have a chance to sit down with an expert in small groups, raise your questions get those answers. So we've designed this so that we hope we can meet everyone's needs to attend the conference.
: Dan I think that's so great. And yeah it just takes you back to that story of the Mayo brothers. They traveled the world and they invited people from all over the world to go and sit down and talk about best practices and we recently did a conference, the outcomes rocket teamed up with the IU School of Medicine. And we did a conference in Indianapolis and we did the same thing. We kept it at 200 people. And what ensued was just some fabulous discussion and interaction. You don't get lost, you know it's not like being at Haimes when there's 40,000 plus people and you just cannot are overwhelmed and don't know what to do. A small amount of people really helps you niched down and take the most advantage of the people that are there. So you guys could work together. I think it's really great that you guys limited the participation.
: Yeah we find that those attending really loved that size. And then one other thing Saul, we want to offer a special incentive and for listeners of Outcomes Rocket. A hundred dollar discount possible for you to come to the site, register, and in a promo code under the promo code rocket, we'll take a hundred dollars off your registration.
: Nice. That's awesome. So there you have it folks if you were thinking about it now you have a hundred dollars less than to be able to attend. Very generous of you Dan and team to do that for our listeners. Definitely encourage everybody again looking to get better and the space to take the next steps. Again you could check them out at socialmedia.mayoclinic.org or go to outcomesrocket.health/mayoclinic and get some more information on registration on this and use the promo code rocket to get a hundred dollars off. Dan I love what you guys are doing. You guys are definitely the thought leader in the social media space for four providers. And so I encourage you guys to continue doing the great work. And it's been a privilege to be able to share your program with our listeners. Thanks for spending time with us.
: My pleasure, Saul. Thank you so much for having me.
: Hey Outcomes Rocket friends, thanks for tuning in to the podcast once again. As a leader in health care, you have big ideas, great products, a story to tell, and are looking for ways to improve your reach and scale your business. However there's one tiny problem. Health care is tough to navigate and the typical sales cycle is slow. That's why you should consider starting your own podcast as part of your sales and marketing strategy. At the Outcomes Rocket, I've been able to reach thousands of people every single month that I wouldn't have otherwise been able to reach if I had not started my podcast. Having this organic reach enables me to get the feedback necessary to create a podcast that delivers value that you are looking for. And the same thing goes if you start a podcast for what you could learn from your customers. The best thing about podcasting in healthcare is that we are currently at the ground level, meaning that the number of people in healthcare listening to podcasts is small but growing rapidly. I put together a free checklist for you to check out the steps on what it takes to create your own podcast. You could find that at outcomesrocket.health/podcast. Check it out today and find a new way to leverage the sales, marketing and outcomes of your business. That's outcomesrocket.health/podcast.