Improving outcomes by developing the most effective ways of utilizing social media to improve healthcare
Episode 59
Lee Aase as a Director of the Mayo Clinic Social Media Network (MCSMN), he helps Mayo Clinic develop the best ways to apply social media to promote health, fight disease and improve health care. MCSMN also helps other health care organizations develop their own social media strategies and plans.
By night, he is the chancellor of Social Media University, Global (SMUG), a free online education institution to help mid-career professionals learn to use social tools. He speaks at conferences (health care as well as other industries) and teaches workshops and seminars on using social media in large organizations and to meet professional goals.
Why Healthcare? I worked for politics and government for about 14 years and decided to look at what I wanted to do long term. A friend, who’s working at Mayo, mentioned that there’s a communications group of male. I applied for job within communications became a member of media relations team. It was a natural transition.
Hot Topic that should healthcare leaders agenda: Communicating in social media
How have you created results by doing things differently? We developed some online trainings for physicians and also available to others. We had opportunities to apply this tools within clinical practice for educations to help patients be able to get good education, information that will facilitate better discussions in the office.
Lee 101 Course on Outcomes Improvement:
1.What is the best way to improve healthcare outcomes?
Communicating effectively
2. What is the biggest mistake or pitfall to avoid in social media?
Not being engaged
3. How do you stay relevant with all the noise in social media?
Be authentic and helpful
4. One area of focus that should all social media strategy:
Thinking for the audience
Recommended Book/s:
Scrum: The Art of Doing Twice the Work in Half the Time
Closing Thought:
Be adaptable and open to opportunities. Think like MacGyver.
The Best Way To Contact Lee:
Twitter – @leeaase
Linkedin – Lee Aase
Link/s mentioned:
https://socialmedia.mayoclinic.org/
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