Crowd Sourcing Your Marketing Efforts with Cary Richards, Co-Founder and CEO at infostack.io was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best audio automated transcription service in 2021. Our automated transcription algorithms works with many of the popular audio file formats.
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Saul Marquez:
Welcome back to the Outcomes Rocket, Saul Marquez here today, I am with the outstanding Cary Richards. He’s an entrepreneur, grandfather, vintage open-wheel road racer. Cary spent years in the trenches of the corporate sales world, all the while dreaming of one day becoming his own boss. Several years ago, setting out on a mission of discovery, Cary began searching for a way to become a full-time Internet entrepreneur after a very steep learning curve and several dead ends, opportunity finally met with preparation, and infostack.io was born. Today Carey is focused and passionate about bringing high-quality teaching information and resources to those searching for a way to fulfill their dreams without breaking the bank. He lives in the Pacific Northwest of the United States with his wife Janine and competes with the info stack RF eighty-one van diamond formula Ford and vintage races up and down the West Coast. Cary, it is such a pleasure to have you here with us today.
Cary Richards:
Thanks Saul. It’s great to be here.
Saul Marquez:
Yeah, it’s a pleasure. And you know, so folks, I’ll level set with saying, hey, Cary is a non-traditional guest. He comes to us from the education field and I had the chance to connect with him earlier this week and just learn about what he’s doing with info. Stack that and it turns out he’s doing something inside of health and wellness. And I said, wow, we’re going to share this with the Outcomes Rocket community. So that’s why he’s here today. And so what I want to do is park with you for a second here, Cary, and just tell us about infostack.io and what it is and specifically what you’re looking for here with our audience today.
Cary Richards:
Great, thanks Saul. Infostack.io Is one of the top discount bundle sites on the Web. And what we do is we go out in a number of different niches and verticals and we put together these promotional bundles. We call them stacks. And what that looks like is we look for usually a thirty, thirty, five forty depends on the niche contributors who are also promotional partners. And so each one of those partners would agree to put something of value into the stack and make it free to the people who purchase the stock. Usually what we’re looking for is some form of digital information product like an e-course or a master class or an audiobook or even an ebook, although we will, depending on the niche, we will include some software and or apps as well, different tools that can help with that niche. And so we curate all together and we create a sales page in the funnel for launch it for just a week. So it’s just a real short, intense launch period. The scarcity and urgency that we create, combined with the really wide price to value ratio on the stocks tend to make them sell really well. Usually, the stocks are priced at forty-nine dollars and there will usually be somewhere in the area of maybe fifteen hundred dollars. And we’ve had we got them as high as seven thousand dollars worth of stuff in the stack. And so again, as you can see, it’s a, it’s a highly discounted model.
Cary Richards:
And so the other thing that we ask the contributors to do is go ahead and promote the stack to their lists. And what we’ll do is give those contributors 70 percent affiliate commission on any of the stocks they sell to their list based on that forty-nine dollars. So there will be a commission on each sale that would be about thirty-four dollars to change. So basically what it is kind of it in a nutshell version is a really good way to get your name and brand out there. Just literally thousands of highly targeted potential customers. Usually, our overall reach or email reach per stock is somewhere in the area of about four hundred thousand emails promoted. And so, again, the really good way to get your name and brand out there. And just literally thousands of highly targeted people with the added benefit of potentially generating a pretty good affiliate for yourself or you do it.
Cary Richards:
And so one of the reasons I wanted to come on Saul today is that one of the stocks that we’re producing for our Black Friday bonanza, which will go live between the twenty-fourth of November and December 1st. So over that Black Friday weekend is the health and Wellness Superstack. And so we’re looking for people with good audiences and potentially a good, solid piece of digital content that would be interested in promoting that content and their website and themselves and the branding over the Black Friday weekend. And again, there’s a potential for not only promoting to thousands of people but the potential for generating a pretty good affiliate payday.
Saul Marquez:
Yeah, I appreciate that, Cary. And really the big thing here, folks, is that the average. You need to get in front of an audience that could potentially learn about you and your company and the things that you offer, it’s an exciting way to outreach. It doesn’t cost you anything. And on the back end, you could potentially even make money off of it. You know, there’s got to be creative ways that you’re not currently approaching. And when I have been thinking about my strategy, the digital strategy of Outcomes Rocket through the COVID days, I’m thinking out of the box. Kerry reached out to me and I was just like, wow, this is a really neat program that he’s developed, and what a great opportunity to spread the value you’ve created. You’ve spent so much time, money, effort creating. This is an opportunity for you to take advantage of leveraging maybe a new audience. So, Cary, I really appreciate you educating us on this and I appreciate you and your team reaching out to us. The opportunity in this next stack is health and wellness, which I was like, wow, let’s see what kind of.
Cary Richards:
It’s right down the alley, right?
Saul Marquez:
Yeah. So for the listeners that have companies and businesses focused on this and you have that digital product that Cary’s talking about, you could reach him at Cary@InfoStack.io. Tell him you heard about it through the podcast and take advantage of it. You never know where you’ll get your next customer or next idea from. Cary, what kind of closing thought do you want to share with listeners?
Cary Richards:
I wanted to let your people know that they can be featured alongside thought leaders in the space, like Dr. Betty Gillespie. She’s named by the Huffington Post as one of the top up and coming health and fitness websites. She’s got over three hundred fifty thousand subscribers already on her YouTube channel has earned YouTube’s Silver Creative Award. Plus, we’ve got Dr. Johnny Bowden. He’s appeared on over one hundred television shows all over the place, NBC, ABC, CBS, Dr. Oz, just tons of TV exposure and sell over a million copies of his books. And a ton of other rock stars that we’ve got on the stack. So by participating, you’ll be featured alongside some really top thought leaders in the space. That’s kind of the point I wanted to make. And so, yeah, if you’re interested, I’d love to talk to you. No obligation, of course, like to explain the concept to you, to see if it fits. If it does, great. If it doesn’t, then no worries. At least you’ve made a new friend.
Saul Marquez:
Absolutely. And there’s a deadline on this right? You’re going to launch the Health and Wellness Stack when?
Cary Richards:
Yes. The stack will go live on Tuesday, November 24t run through the Black Friday weekend over Cyber Monday and on to December 1st, Tuesday, December 1st. We would like to get everything kind of put together by the end of this week. So by the 6th of November, if that’s not a hard cut off. But we’d like to get it done in the next week or so.
Saul Marquez:
All right. Well, if you were listening to this today and it sounds interesting, shoot over a message to Cary. Cary@Infostack.io if this sounds something appealing. Cary, thanks again for what you’re doing. Just a great opportunity for us to think outside of the health care box and a new way to reach out to our communities and potential new buyers.
Cary Richards:
Perfect. Thanks very much.
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