Mark Erwich is an innovative and internationally experienced Senior Marketing Executive with more than 30 years of success across the healthcare IT industries. Leveraging extensive experience leading marketing strategies, he has a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. His broad areas of expertise include brand positioning, go-to-market strategy, account-based marketing, product marketing, marketing operations, customer marketing, and demand generation. Throughout his executive career, Mr. Erwich has held leadership positions at Imprivata, Nuance, and Apple. In his last role as VP of Marketing of healthcare IT security company Imprivata, he built the pipeline for the sales organization while delivering notable ROI, and helped lead the company through an IPO and rebranding. Mark holds BBA and MBA degrees in Business and Marketing from Delta University in The Netherlands.