OR17 Healthcare in Emerging Markets, a focus on Latin America with Susana Oliva, Managing Partner of Bigfoot
, CEO of Big Foot
discusses the mindset companies must poses if they want to enter the healthcare markets in Latin America. In this interview, we take a non-traditional approach with Susana as our marketing guest giving advice to healthcare companies looking expand their businesses to improve healthcare outcomes in Latin America.
Closing thoughts: Healthcare is not the only industry in change, all industries are changing. We must be wary and thoughtful about how we collaborate with other industries.