It’s About Impact: A Conversation Around Delivering At-Home Care

Aaron Gerber is the CEO and Co-Founder of Reimagine Care

It’s About Impact: A Conversation Around Delivering At-Home Care


In a system where cancer care delivery is broken and needs a cure, Dr. Aaron Gerber and his team at Reimagine Care are working tirelessly to make Oncology Care more affordable, accessible, and home-centered.


In this episode of Memora Health Care Delivery, Aaron walks us through how he decided to move into the business side of healthcare, all boiling down to impact and the number of patients his work can reach. Aaron shares some statistics, challenges, and facts about cancer patients while receiving treatment. At-home care delivery is an area that has improved through the years, especially for cancer diseases, through the implementation of technology, enabling two-way texts or video calls between patients and providers. He also explains how Reimagine Care is partnering with several other institutions and organizations not only to deliver better care but to study how they can be better. 


The endeavor for better care delivery is daunting, challenging, and not as nice as it seems on the outside, but Aaron is hopeful about his mission he cannot wait to keep pushing boundaries. Tune in to this episode!

It’s About Impact: A Conversation Around Delivering At-Home Care

About Aaron Gerber:

Dr. Aaron Gerber is the CEO and co-founder of Reimagine Care. He has 25+ years of experience in healthcare as a senior executive, consultant, and private equity investor.

Before Reimagine Care, he was the president of Sg2, was part of Advisory Solutions at Vizient, partner at Oliver Wyman, SVP of Strategy and BD of Vanguard Health Chicago, and co-founder and CEO of an executive health and wellness company that was sold to Northwestern Memorial Hospital.

He began his career at McKinsey and he’s an MD and MBA from Northwestern University. 


Things You’ll Learn:

  • The use of technology can and will keep improving care delivery for cancer patients. 
  • Partnering with healthcare organizations to improve care delivery for cancer patients is extremely important nowadays. 
  • Healthcare is now focused on delivering better, high-quality, and affordable care. 
  • Cancer patients spend approximately 10% of their remaining days alive receiving health care, according to a study from Penn. 
  • Of that 10% of their remaining days, cancer patients spend 60% commuting or waiting to receive care.
  • Cancer patients are 2.5 times more likely to declare bankruptcy than non-cancer patients.