Google has become the number 1 go-to when people have a question and want to learn something. In March 2019, The Telegraph reported that Google gets more than one billion health-related questions, every day. That’s a LOT of searches, and that means Google’s crawlers have to go through thousands and thousands of health websites to find the answers.
Your company’s website could be one of those sites where Google checked to find the most appropriate answer to the query. If your website is done right and has the content Google is looking for, you’ll see your website rise to the first page of the searches, and even land in one of the top three coveted prime spots on page one.
The healthcare business is tough.
In the U.S., it is considered to be the largest and fastest-growing industry. In 2018, The Atlantic reported that healthcare became the U.S.’s largest employer with 784,626 companies.
That was two years ago. If things had not changed in the past two years, healthcare would still be the top industry in the country. And that means tight competition for health companies.
To attract more patients, scale business, and build trust and reputation, most healthcare companies employ the service of a digital marketing team, either in-house or through a third party. These digital marketing companies help companies enhance their digital presence, get more leads, create a brand that will stand out in the market, and much more.
But digital marketing companies are not all equal. Some work as a general digital marketing agency, catering to all kinds of businesses. Others specialize and focus only on one niche, providing high-quality services that businesses are looking for.
In my podcast interview with Jared Mauskopf, CEO at Medical Web Experts, he explained how the company works and adds value to the health ecosystem.
“Health care organizations come to us with ideas and problems and we work through those problems to provide custom development and marketing solutions.”
MWE does not stop at website creation. It also provides the technical know-how needed by many health organizations that have exceptional ideas but don’t know how to bring them to fruition.
Jared shared that to help clients, the first step is to analyze the market, then create a website targeted to the right customer base, and launch the website. Once that’s done, the team develops a marketing plan to drive traffic to the site.
Most importantly, Jared emphasized that to know the result clients want, he and his team sit down with the client and figure out what the goals are so they can develop custom solutions around that goal.
What makes Medical Web Experts unique is they take a holistic approach.
“We add things to the beginning and end of our development process to help with that. And I think that’s what differentiates us. We’ll start always with the discovery process to analyze the market, analyze competitors, see where people want to take things, and then we’ll do the development after things have been firmly planned out. Also, what we do is at the end of it, it’s not like we just package something up after it’s launched and just say, hey, you know, take this, take this and run with it. We’ll put in place a maintenance plan to keep things secure and stable. And we’ll also put together a marketing plan for you if you want, which will drive traffic to the website. We don’t want to create a party or organize a party without sending out the invitations.”
Healthcare marketing has transformed. With its embrace of technology, we will continue to see transformation in the way consumers can access care.
If you are looking for the right team who knows healthcare inside and out and has a track record of producing exceptional, custom healthcare solutions, contact Medical Web Experts.
Find out how Jared and his team can scale your business and place your site on Google’s prime spots. Tune in to our full conversation here: https://outcomesrocket.health/medical-web-experts/2020/07/
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Beth Susanne Global Pitch Coach