How Today's Leaders Can Better Understand Today's Millenial Mindset in Healthcare with Emma Goodman, Director of Key Accounts and Webinars at Becker's Healthcare
: [00:00:01] Welcome to the Outcomes Rocket podcast where we inspire collaborative, thinking improved outcomes and business success with today's most successful and inspiring healthcare leaders and influencers. And now your host, Saul Marquez
Saul Marquez: [00:00:18] Welcome back once again to the outcomes rocket podcast where we chat with today's most successful and inspiring health leaders. I welcome you to go to outcomesrocket.health/reviews where you could rate and review today's podcast because our guest is an outstanding person as well as a contributor to Health Care. Her name is Emma Goodman. She's the director of key accounts and webinars at Beckers health. She oversees two divisions with a passion and drive to create results and add value to both providers and health companies working with them. She loved delivering phenomenal customer service to their top clients which in turn helps them reach more people and improve outcomes. I really want to just welcome you to the podcast today because you're an up and coming leader in health and I know you're going to offer tons of value. Just want to give you a warm welcome to the podcast.
Emma Goodman: [00:01:15] Well thank you so much, Saul. I am so excited to be chatting with you today.
Saul Marquez: [00:01:20] It's my pleasure and the pleasure of our listeners. For sure. And so anything that I missed on your intro that maybe you want to fill in.
Emma Goodman: [00:01:28] Yeah. You know just give you a little bit more background on on. So we are a multimedia healthcare company and really the number one go to source where executives can learn news and business information in their industry in healthcare. So we what we aim to provide pearls of information that the busy execs can then take back to their hospital the surgery centers to make more informed business decision.
Saul Marquez: [00:01:56] It's a really really neat business and you guys definitely provides major content. I mean I I have you guys on my RSS feed. I definitely get a lot of stuff from you guys so keep pumping out the amazing content.
Emma Goodman: [00:02:08] Awesome. We absolutely will.
Saul Marquez: [00:02:11] So Emma out of all things you could have done. You decided to get into a health organization. Why did you decide to get into the medical sector.
Emma Goodman: [00:02:19] Yeah well that a really great question. When I started my career I really didn't know too much about the business side of health care and I was just really eager to learn and jump in. So I'll tell you a little bit about what has really stuck with me and why I continue to be in this space. So with almost four years in this space I really realized what a fascinating and ever changing industry to be a part of. And that to me has been really exciting. So what I'm constantly fascinated by is Chipo resilience that industry is it needs to be with the constant change that surrounds it. So I think that's really why it's been so exciting for me to you know be in the health care industry is just with the change and the resiliency of it all.
Saul Marquez: [00:03:07] I totally agree with that point. Absolutely.
Emma Goodman: [00:03:09] Yeah. And for myself the fact what I live every day is being able to work with just some of the coolest and most innovative companies that are out there. And so I am just enjoying constantly learning from the health care companies and the solutions and services that they provide. And really you know our collective goal is just to deliver better experiences for patients and to deliver better patient care. And so when I think about it in kind of the grand scheme of things I just think wow what a really cool mission to be a part of.
Saul Marquez: [00:03:42] Yeah it really is mind you guys are definitely doing some interesting things to improve outcomes. You work with a lot of companies many of them innovative and successful. What would you say just based off of your experience should be a hot topic on every medical leaders agenda.
Emma Goodman: [00:04:00] Yeah that's a great question and there are just a ton of interesting and important things that are going on right now in this space. Are you a legally editorial Keyvan just has the best pulse of what healthcare execs should be thinking about. But you know I'm really excited in several factors. It's just the growth of health I.T. and really no one's surprise we are just finding that that is just such a booming area. There are a vast majority there are a ton of fantastic health care companies are just providing really unique solutions in this area as well. So we're really excited about that. We are launching a six event that focuses on health I.T. and clinical leadership issues and trends and solutions in the industry. And we have just seen just tremendous growth in terms of attendees and our partners for our health safety and revenue cycle comprende which is in its fourth year. So I think that health I.T. is one area that we are just really really excited to dig even deeper and to grow kind of our readership and not base as well.
Saul Marquez: [00:05:05] Now I love I love the meetings AMA and listeners if you haven't had a chance to check out one of the Beckers meetings they are definitely worthwhile. And of course our lovely city of Chicago. So it's convenient for those of you in the Midwest but if you're not in the Midwest definitely worth coming out because some of the attendees are just the amongst Healthcares most influential and they also make the meetings really exciting and fun. When I was there last time I got to meet President George Bush for instance and so they definitely know how to keep it very entertaining. What would you say some advice for young in this field but you've also had some success very early on. Maybe you could share some advice to people starting their careers in this space. The millennial representation in our industry is growing. You know what words of wisdom would you share with them.
Emma Goodman: [00:05:59] You're right it is a really really interesting time because millennials and I am proudly I'll probably consider myself. We are just now really the largest part of the workforce. So you know whether you're entering your career as a millennial or you're an executive trying to better understand this generation. There are a couple key things that you know I'd love to share with your listeners also. The first is that what I've noticed about my peers is that we really care about the opportunity to have a mentor or a coach really in order to move quickly up in an organization and that's something that I've noticed that really characterizes this generation is the importance of career advancement and having the opportunity to have a mentor or coach to help get them there. The second which I think is just so fascinating is the importance of a good work culture. When I had the opportunity to interview people who are who are interested in joining our team and I asked them what's the one thing that you were looking for you know in a career after graduation they always say to me I'm really looking for great work culture. So a company that cares about its employees and the community and will almost build a sense of family is crucial crucial to this generation and something that organizations that health care and even other industries actually need to pay attention to in the recruiting process if they want to hire the best and brightest people you know right out of school or any young leader. And then I have a few pieces of advice for you know young adults starting their career that I've picked up from my experience and just my fantastic team here beckers. So I say the first is have a good attitude and be flexible. It is really warming to know how are having a good attitude it can get you. And you know when I look for people to join my team I always look for someone who is positive and open minded to training projects and opportunities and really you know what they're saying when they have this attitude and outlook is I'm here to do great work for my company. I'm not just here to do great work for me.
Saul Marquez: [00:08:13] I think that's a good call out.
Emma Goodman: [00:08:15] Yeah. And yeah. And then this next point I think is really something that we look for for folks joining health beckers that is to say yes and then figure it out. We call that bio for figure it out here. And when will we. Yeah yeah. So wouldn't we. FIO Exactly. It is a known afternoon here at Beckers. So we all aims to follow every day that you know about it. If you have that one on your team who says yes I can tackle this and then figure that out. How valuable does that person become. And then I have two other quick things that I think are just really really important pieces of advice that I would share. The next is absolutely bad for that. Be back again. And then you have to listen to it and embrace that. So you know the question that I love to ask the people that my bosses and then for the people that I oversee is what you need from me and what is going rate that you like to see more of. And once you get those answers you've got to ask them again the next quarter the next time you sit down for a one on one meeting to constantly be evolving and then you have to make sure it's not something that you're checking off your to do list but you're listening and you're embracing it and you're making changes and then the last one is something that I've picked up with me as I've gone through the beginning stages of my career and it's really you cannot expect to be great if you're not willing to put in the extra hours. And it seems really simple buy if you believe that the work day and that I have you are just not going to be the most successful you that you can be. So I use prep time on Sundays so I can hit the ground running on Monday and it just makes a tremendous difference.
Saul Marquez: [00:10:01] Some really great words of advice and listeners take a note from Emma's words of wisdom here and kind of reminds me of the Kennedy ism where he said Ask not what you could do for your country. Ask not what your country can do for you. Ask you could do for your country. I think the same thing applies for careers and healthcare. That's not what you could do for your. I completely butchered it. But you guys know what I mean.
Emma Goodman: [00:10:28] Exactly. Exactly. You cannot expect for your company to be doing things for you. You have to be doing things for your company in order to be successful.
Saul Marquez: [00:10:37] Well said Emma you said it best.
Emma Goodman: [00:10:40] It's teamwork you set me up
Saul Marquez: [00:10:44] I love it.
Saul Marquez: [00:10:45] So Emma what would you say one of your proudest medical leadership experiences to date is.
Emma Goodman: [00:10:50] Yes. So when we talk about kind of what questions we'd be talking about today this one made me think a little bit. And I was really really excited when I came up with OK what was I going to talk to you about today. So I would have to say that my proudest moment here Becker's is just the growth of our web and our product line here every year. So our webinars are meant to be educational opportunities where healthcare leaders can log in and learn from other thought leaders in the industry about how they're solving certain issues and problems and you know what's going on and how are they going to tackle that. So I would say that you know being the success that our clients have seen in giving their thought leaders the opportunity to speak some of their clients the opportunities to present to their peers and really the most important topics and problems that we face through our beckers platform has just been so exciting to me. Last year we executed nearly 100 web in our campaign. When I think about. Yeah. You know it's been really really exciting busy but exciting awesome. And when I think about how that created such a great space for constant and further education within our industry I just feel really proud to lead that charge here at Bakkers and I think that here at Bakker's we are just excited to be a leader in the industry on this front. The education and constant learning from our peers.
Saul Marquez: [00:12:16] Yeah that's pretty amazing. A hundred webinars and 365 days you guys are cranking it over there.
Emma Goodman: [00:12:23] We are. And you know it's all thanks to and because I get to work with these wonderful folks each and every day. But it really is all thanks to our fantastic fantastic partners who really provided a thought leader to be able to speak to some of these issues and we just are so excited to be able to partner with them to provide the education opportunities.
Saul Marquez: [00:12:43] That is so cool. And kudos to you and your leadership there for making this happen. Tell us a little bit more about an exciting project or focus that you're working on today.
Emma Goodman: [00:12:53] Yeah absolutely so as I mentioned earlier we are very very excited to be launching our next conference and our newest event will take place this May in Chicago. Like you said I'm we're both a little bit biased that need the greatest city in the world yet picking that May in Chicago and it's focus on the intersection between health I.T. and political leadership. So as we look to develop this of that we really got an understanding from our readers and from the fantastic leadership of our publisher Scott Becker in the proposal that hey this is an area that a lot of potential to dive into and so our agenda is packed. We've had a hundred and 112 hospital health and speakers know presenting at the conference and some of the topics that will be discussed. Artificial Intelligence tele health data analytics clinician burnout World Population Health System really really important topics that we're going to be discussing at this art or new exhibition and not really overall we are just very excited about the growth of our conferences as well. So happy that you were able to come for the annual meeting last year and we really strive to provide destination advance for healthcare executives to learn and take back information to their ability to make great decisions. We want to provide a space where folks can network with their peers and others in the industry. And like you said we love to have a little bit of fun at our conferences too. So our vision and a part of our strategy in the year ahead is really has a world class franchise healthcare event and we are excited just to see that continue to grow with our success of that here.
Saul Marquez: [00:14:33] Well congratulations on the launch of that than just with experience having on the previous meetings that you guys hold and to the listeners I would also encourage you to also just hang out in the hallways and the coffee breaks and because some of the best conversations that I've had have been after one of the breakout sessions where you talked to another fellow leader in health and maybe make a synergy happen or a connection that could potentially help you improve outcomes in your organization. So Emma let's pretend you and I are building a medical leadership course on what it takes to be successful in the business of health today. It's Emma's 101 on health business success. So I'd like to write out the syllabus with you with getting some brief answers to this lightning round four questions followed by a book in a podcast that you recommend to our listeners are you ready.
Emma Goodman: [00:15:25] I'm ready.
Saul Marquez: [00:15:26] Awesome. What is the best way to improve outcomes for a growing team.
Emma Goodman: [00:15:31] I think the best way to improve outcomes for a growing team is by giving your team ownership of projects and half and then holding them accountable. Plus you have to provide constant feedback along the way.
Saul Marquez: [00:15:44] What is the biggest mistake or pitfall to avoid.
Emma Goodman: [00:15:47] This is a good one not asking enough questions to your key clients or partners that leads to making assumptions. You don't have a great understanding of their goals and their needs. And just can lead to a whole mess of things. So not asking a question.
Saul Marquez: [00:16:02] I love it. How do you stay relevant as an organization Emma. Despite constant change.
Emma Goodman: [00:16:08] We listen to our readers and we adapt. So we grow our business to affect the industry and we must stay nimble.
Saul Marquez: [00:16:17] Beautiful. What's one area of focus that drives all else in your health organization.
Emma Goodman: [00:16:22] So I think I may be a little bit biased. This is my everyday buy. I believe that it is outstanding client and customer service beautiful and Emma.
Saul Marquez: [00:16:32] What is your all time favorite book and podcasts you recommend to our listeners.
Emma Goodman: [00:16:37] Yes I will talk about a podcast that I'm loving which is how I built this podcast from NPR. For anyone who has an entrepreneurial spirit this is such a great podcast and is perfect for your work. They interview really really great leader and entrepreneur like Mark Cuban. My favorites were the founders of AirBnB and Ben and Jerry from Ben and Jerry's ice cream of course. But listen to their story how they built their brand and their wildly successful companies. It's just fascinating interesting and above all else just inspirational.
Saul Marquez: [00:17:16] Very cool. Definitely have to check that one out and what book would you recommend Emma.
Emma Goodman: [00:17:20] You know it's a great question. Right now I am reading super boxes and I've just started to get into it but I am just trying to open any book that I can get to help further develop my leadership skills. You're a backer so I'll have to keep you posted on this one so that it's turning out to be a great one.
Saul Marquez: [00:17:42] Awesome thank you for that. And listeners don't worry about writing any of this down. Just go to outcomesrocket.health/Emma E M M A. You're going to get all the show notes as well as the syllabus with the book and podcasts. She just recommended and you're going to be set for improving health outcomes. So before we conclude I just want to ask that you share a closing thought with the listeners and then the best place where they can get in touch with you.
Emma Goodman: [00:18:09] I will absolutely, Saul. Thank you so much for having me today on your podcast. I love sharing more information with you about Beckers. I think that my closing thought would be at the end of the day. We in health care are all here to really make the patient experience great. So in whatever area of healthcare you are in having that in mind just as a constant Reiber has helped keep me grounded and really really charge forward as we enter their future together. So again thank you so much you can reach me on linkedin. I'm a good man. Then or feel free to email me at firstname.lastname@example.org outstanding.
Saul Marquez: [00:18:50] There listeners again. You could get all the contact info as well as links to Beckers and all the things that Emma shared with us. Just go to outcomesrocket.health/Emma. Just want to say thank you so much for being with us. It was fun and I'm looking forward to staying in touch.
Emma Goodman: [00:19:07] Yeah thank you so much.
: [00:19:12] Thanks for listening to the Outcomes Rocket podcast. Be sure to visit us on the web at www.outcomesrocket.health for the show notes, resources, inspiration and so much more.
Best Way to Contact Emma: