Pay for Performance Chronic Disease Reversal with William Ferro, Founder and CEO at Betr Health
Episode 490

William Ferro, Founder and CEO at Betr Health

Pay for Performance Chronic Disease Reversal

Empowering individuals by shifting the paradigm of health

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Pay for Performance Chronic Disease Reversal with William Ferro, Founder and CEO at Betr Health

Episode 490

Recommended Book:

The Three Laws of Performance

Best Way to Contact William:

drferro@Betrhealth.com

Company Website:

Betr Health

Mentioned Link:

https://betrhealth.com/rocket

Pay for Performance Chronic Disease Reversal with William Ferro, Founder and CEO at Betr Health transcript powered by Sonix—the best automated transcription service in 2020. Easily convert your audio to text with Sonix.

Pay for Performance Chronic Disease Reversal with William Ferro, Founder and CEO at Betr Health was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best way to convert your audio to text. Our automated transcription algorithms works with many of the popular audio file formats.

Welcome to the Outcomes Rocket podcast, where we inspire collaborative thinking, improved outcomes and business success with today’s most successful and inspiring health care leaders and influencers. And now your host, Saul Marquez.

Saul Marquez:
Welcome back to the Outcomes Rocket, Saul Marquez here. And today I have the privilege of hosting Dr. Ferro. He is the founder of Betr Health. That’s Betr Health. Digital Therapeutics Company based in Raleigh, North Carolina. They’re uber-confident in their high engagement and outcomes better will work with health plan members at their own expense unless they reach clinical significant outcomes. The mission is to improve individuals and family lifestyles while reversing a multitude of symptoms, syndromes and diseases. Dr. Ferro previously founded and operated a chain of 30 physical medicine centers attached to prominent health clubs along the East Coast. It was there that he created the basis for lifestyle modification with a cornerstone around restoring health cheek to cheek. It’s been an interesting journey and in fact I over the holidays I put on 10 pounds and I really was like, I got to fix this.

William Ferro:
That’s it. Everyone’s done more than that.

Saul Marquez:
Oh, man, it’s bad, you know? And right now, I’m just my wife and I were talking and I literally had gotten a recommendation from somebody about a dietician. But then I found your program. We’ve connected. I’ve started it. And I got to say, it’s different. So I’m excited to bring you on the on the podcast. And now that I started your program, Dr. Ferro and so I want to start off by saying thanks for the work that you’re doing, because it’s making a difference. And I also want to have the audience get to know you and what you’re doing, because not only on the individual level, but also on the population level, members of a plan, employees of a company. This is making a difference. So, Dr. Ferro, welcome to the podcast.

William Ferro:
Thank you very much, Saul. Really great to be here. Appreciate it.

Saul Marquez:
So tell me, Will, what inspires your work in health care?

William Ferro:
So it’s exciting because we are really representing a paradigm shift, true change. And so a lot of times we get stuck in health care. We think of change and behavior change. I mean, we’re so focused on behavior change. And that behavior change comes with its own paradigm, kind of the health is is not within our bodies. It’s without we’re always seeking answers outside of our body. So the change that we’re talking about is the paradigm, the paradigm that you have to try to match complexity with complexity. And it’s just not the case. So if you look at the human body, so you think to yourself, man, it’s pretty amazing. Infinite amounts of wisdom in their inherent recuperative powers to heal itself. And so science as mankind does, we get excited and we try to reverse engineer everything. And then, of course, the universe just keeps laughing at us. So you’re going to try to reverse engineer the human body. Good luck with that. And so we’ve decided that, you know, what is the paradigm was this person’s already whole and complete. This person is not a bad person. This person doesn’t have a lack of willpower. They don’t have some, in most cases a genetic issue. They’re just under stress. And a body under stress is designed to have this function. It’s more dysfunction. It has it will have signs and symptoms and the more signs and symptoms, you can turn into a chronic condition. So if we shifted the paradigm and said, what if we just did things to get out of this patient’s way and let the inherent recuperative powers actually heal itself, that’s what help starts with. It starts with heal added T H on there. But let’s just let the heal itself. And that’s a simple approach and it’s the most exciting. So that’s what gets me excited, is that we’re shifting a paradigm and we’re seeing incredible outcomes. And those outcomes, of course, just feel your motivation even further.

Saul Marquez:
Love it. It’s a great way to look at it. And it’s non-traditional in that you’re looking to heal from the inside out versus trying to spray healing or sprinkle healing on yourself with just things that that are overly complicated. Tell us how it works. What are you guys doing to add value to the health care ecosystem and to individuals?

William Ferro:
So as a value to the health care ecosystem itself, we have individuals working with us to improve their mood, their sleep, their energy, their weight, their blood labs. And so, you know, a lot of people doing this, they’re trying to work with people to have that outcome. What gives such value add to the healthcare system? What we’re doing is 90 percent of the individual we work with actually get there will actually improve their mood, their sleep, their energy, their weight, blood labs, and they’re going to do it sustainably. So when you’re accomplishing this with such high success rates, this is going to prevent and reverse chronic disease. So for the individual, that’s an amazing value proposition. And for the healthcare ecosystem, you’re doing what – you are saving a lot of money. A lot of unnecessary costs, a lot of unnecessary visits to the doctor on a service to the hospital. These things all should have been avoided to begin with in the first place. And so for my healthcare ecosystem perspective, we are taking the burdening of what really the science could be focused on for those rare genetic mutations of things and just getting rid of the noise. Because to me, type 2 diabetes. Hypertension. Obesity, digestive issues, anxiety. This is just the outcome of a stressful environment that’s turning into a chronic condition. And if we can remove that noise from the health care system, we’ll have a lot more money and resources to put into these adolescent childhood diseases. These things that are genetic in nature. And so we feel that it’s a twofold. We’re saving money, we’re saving lives, but we’re also now allowing us to re energize those resources into places that can have some profound effect.

Saul Marquez:
So, Dr. Ferro, you mentioned 90 percent. That’s a really high number. What do you attribute to to the high level of success of people and companies that engage in in the program?

William Ferro:
Yeah. So we’ll look at success and engagement and two different mindsets. So success comes from the paradigm. What you’re doing and when I say you, I mean the health care system in general. What we’re currently doing as health care experts and physicians and researchers is we keep again trying to dissect down the body. So our biggest weapon to get the person healthy is their own body. The minute you start to look outside the body is the minute you turn your back on your body. We have one hundred and forty cancers out there. We still don’t have a cure for one. And obviously, we’re doing things with early detection and then some things with treatment. But ultimately, we have to be our own best vehicle to protect ourselves against cancer. We’re going to do that. And so when 90 percent of the people are coming to us, we realize that, hey, if you take the old approach, which is move more, eat less, punish yourself. When that doesn’t work, we’re going to blame your willpower, your motivation. When that doesn’t work, we’re going gonna give you pills. When those pills don’t work, we’re going to give you surges when the pills and the surges don’t work. We are going to give you a therapist and multiple specialists and everyone’s gonna be seeing you for more more diagnostic tests. And eventually you’re just going to come down to, oh, it just must be my genetics and bad luck by understanding the customer. They’re coming to us. They’ve tried. They’re cynical and skeptical because everything you’ve given them has only created more stress on the system. It’s turned its back on the body. And so when people are coming to to how you get this great success, it’s not us. You’re getting the success. You’re the hero in this picture. We’re just going to remove those barriers so you can express it. And it’s so simple and it happened so quickly that people will get motivated and stick with it. Now, from an engagement perspective, how do you get them to engage? Well, the only way you’re gonna get anyone to engage anything is to have trust. That we’re going to get trust to have outcomes. The only way ee’re going to have outcomes if you’re good at what you do. So every single person that you take through a program, you can’t worry about scalability initially. You can’t say, well, I just need to build an app that everybody can get on. No, that’s not how it works. You have to actually first come up with a program, a protocol that actually you get one person across the finish line, then two people across the finish line. Then over time, if you get enough people across the finish line to figure out all the ins and outs, then you can learn how to maximize and scale it and look at some of the failure points. And so from success comes from understanding the person, the new paradigm, given them approach that works. And then that approach that works now makes the other person who’s cynical, skeptical say, you know what? I’ll engage in that. I just sub it for my co-workers to four of my co-workers. Now, 10 of my co-workers are being successful. So I will engage and I will stay engaged because the better health team, by having a coach with you by your side, has helped you stay engaged, knowing that you’re stressed out and knowing that under stressed out condition, your body is designed to conserve fat, reduce blood flow to the digestive system, shut down your immune system, create anxiety, create cravings, create poor sleep. All the things you need are ready to be successful. So that that’s where we’re driving that 90 percent is changing the paradigm and the engagement comes from over time, figuring out how to get that stressed out individual to just get past the point where their body can start working again. And once the body starts working, it takes over and there’s no no no more motivation or willpower necessary cause the body’s off doing its thing.

Saul Marquez:
Yeah, that’s well said, Bill. And it’s oftentimes we take all these simplicity, the simplicity mindset for granted and the fact that the body does care itself, what has what you do and and how you do it and your team, how is that different than what’s available today? I mean and before you answer it, I do want to say that the thing that that I’ve been most impressed by is the level of engagement. Right., you mentioned engagement. So from the time I I signed up to when at least my coach reached out to me and the Tuesday night calls that you do. And then the group support. It’s the level of engagement. It’s crazy, crazy, good. And so is that the main differentiator? You know, and if it is, dig into it a little bit more. And if it’s not the only differentiator. Help us understand that further.

William Ferro:
Well, I think I believe I might have belabor the point of paradigm. I think I think having a different paradigm is the key differentiator. Because if you look at what other people are out there doing and and I I try to speak to them as co-conspirators and not competitors. They keep trying to tell them, hey, first of all, the app’s not going to make anybody eat the veggies, the calories in, calories out protocol that you’re keep espousing and every one of your articles and always about watching which are eating and behavior change. You’re actually making things worse. You are putting more stress on a person, because I can tell you from sitting in all those health clubs, all those years, I’ve watched more people do more spin classes, count more calories, punish themselves to see minimal success or some success. And then it comes right back. I’ve seen people do every diet possible Keto, Paleo. So some of our competitors are stuck in this Keto – where they call it low carbohydrate or ACCAN, whatever the name diet of the month is. They get stuck because maybe it worked for a few people. Maybe it works for thousands of people. That doesn’t mean it’s going to work from you. So from a paradigm perspective, we’re not about punishment. We’re not about calories in and calories out. We’re about resetting the digestive system first in the first month and in the second month through elimination reintroduction. We help people and cover their food triggers. As I mentioned, we’re trying to help people get out of their way. It’s not the fact that they overeat in those calories. In fact, I have people that would come to me that could be 150 pounds overweight and they eat one meal per day. It literally dispels that calories in, calories out, especially when it comes to fat loss. Now, they may be tired and lethargic and all of these things. So that is how we approach it. Definitely the key differentiator. Now, how do we get somebody from thinking and being so drilled in that it’s their fault and they’re a bad person and they just need to move more and eat less? And you know what? I’m going to try this new diet or that diet. That is where the engagement piece comes in. And that’s all we have to get them right off the bat. Let’s now just erase all of those things and just give us three good days. Because as you can imagine, anytime you try to make a change, it becomes hard and you start to think, OK, I want these results. I see all the people in your picture. I mean, we have nine hundred a thousand five star reviews. They see people holding a picture, posting pictures of losing weight, feeling good. And coming up, medications were reversing diabetes. They say, I want that to get tougher. I want that. But what do I going to have to give up to get there? What’s the pain I’m gonna have to endure to get there? So we know that that if we say to somebody, hey, I have a 12 month program for you for $99 present, like twelve months. I don’t to be working with you. They package it is if it’s like a pricing issue. What my people want to know is I want to get there and I want to get there quick and I want it to be sustainable. So I say, give me three days. I have to first start with three days. I need no alcohol, no sugar, no artificial sweeteners and reduce the amount of processed foods just for three days. Now, Saul I ask you, can you give me three days?

Saul Marquez:
That’s easy.

William Ferro:
Easy. So we make it easy. Then they say, OK, I can do that. Now I know that if the three days goes by, they follow the food plan. So we get them on the phone with the coach and the coaches. All right. So you have a family. Let’s make sure these meals are family friendly. Let’s get you a shopping list. Oh, your shopping list. We need to export it to Walmart. You can shop online. No problem. Let’s get a shopping list. Go to the food prep. Follow this plan. The best you can. Monday, Tuesday, Wednesday, I’m going to go into the app. You going to take pictures of your lunch and dinner? Because that’s I wouldn’t do the food analytics and figure out food triggers. Check on your way to sleep your mood. Drink your water. Eat this great healthy food. That’s good for you. And then end three days down a couple of pounds. Energies up. Your mood is up. Now I say sell it cheap and get it into the week you like. Let’s do it. I said, OK, that wasn’t so bad. You spent an hour prepping over the weekend. You’ve actually saved a ton of money because you’re not eating out. You feel better because you’re eating all that stuff, that garbage that your body was craving from all the stress. And guess what? The first week you digestive system is starting to heal. And every research ought to go from John Hopkins, Mayo Clinic, you name it, is out there talking about how good help is so important role in the first five days I’ve given you got a chance finally to just relax and lower the inflammation. Then I say, let’s do it again this next week and see how it goes. You do it again the next weekend. Now you’re at 14 days and you’re down 10 pounds. Feel better. You’ve ever felt before your cravings have gone, you’re not hungry and low behold, you’ve made some habits along the way. Now your engagement there, knowing that the coach was there by your side every day. So if you had question, know that we had the insta chat knowing that you had the group’s support and other people going through it. It’s the sum of all of its parts that makes it successful. But what makes it successful sustainably is when you get to month two and we bring those foods back in and you realize that, oh, my goodness, brussel sprouts was an issue. Teamwork can be a seemingly healthy foods. Might have been holding you back and holding everybody back. Now you have this sustainability. You have this success. And sure, we gave you high level engagement. I gave you a personal coach for 60 days. So now I’ll put your business head on and put your business head into the health plan. And they say, oh, well, we have coaching. You do? How many clients this year can you coach handle? They’re coaching 400 people. One coach? Yeah. Amazing. Isn’t that cool? We have the app and we have nudges. And there was AI… That’s great. And they said that’s for how many can your coach. I said, well, they can coach about 40 a month, 40 new a month. And they say. We do, you know, that’s not sustainable. No, no. You didn’t hear I said you’re coaching 400 people over a year, given the minimal touch points. No plan in place, no customization, no extra support. And you’re excited because you can barely touch those people. And maybe out of 400, you’ll get 10 or so people to be successful. I take 40 people. I give them the boot camps style version of this. I get their body functioning. I put their body to work for them. And now my coach can move on to the next person. So actually, at the end of the year, my coach has affected over 500 lives or close to it with a 90 percent success rate rather than 400 lives with a 10 percent success rate. So that’s what we do. That’s the approach that we’re taking at the engagement level. And if you don’t have that early engagement, you will see failure because so you can imagine that some people do get off to a good start. Three or four days and then they are stressful. Work happens. Something happens in the life. What do you think we do with somebody like that? Say sorry, you weren’t. If you missed the cohort, you’re out. No, we just started again fresh next weekend or the weekend after that. We postpone them. So part of our 90 percent success rate also has to be that if someone has a false start, we’ll just restart them again and make it so that they’re successful.

Saul Marquez:
Yes, some great highlights, Bill. And the accountability is high, too. I mean, I’m taking pictures of my food. I think that what I what I eat and when I drink. All right, everybody, listen to this. I have to take pictures of everything I eat and drink. I’m on level 1 right now. And Level 1 means I’ve got a list of foods. And by the way, a pretty large list of foods. So. And then there’s recipes in there that my wife finds very easy to make. And I as well. And it’s just the accountability is what really got me. Bill is like, wow, OK. I literally have to I’m gonna drink a beer right now and I have to take a picture of it. I’m not going to drink a beer. And so it’s it’s pretty cool. So, Dr. Ferro, take some time to talk about the impact you’ve had thus far. You know, I don’t want to go without highlighting some of the success that you’ve had with some of the plans. Can you highlight some of that?

William Ferro:
Yeah, absolutely. So we’re a fully recognized CDC diabetes prevention program. We’ve been doing that for a few years. We’re now working with health plans like Blue Cross Blue Shield of California, working with their diabetics, hypertensive. We’ve been able to see A1C levels drop one and a half points within 60 to 90 days on average. And luckily, the CEO, Paul Markovich of Blue Shield of California, recently got on stage and said that we were reversing diabetes in his population and saving him 150, $250 per member purposes it per month. So that was a kind of an Academy Award winning moment for us.

Saul Marquez:
Awesome. Congrats.

William Ferro:
We work with a lot of. Yeah. Thank you. We work with a lot of unions. And, you know, here’s the other thing that is interesting is when you look at what’s out there in the marketplace, you see like this is a diabetes program. This is hypertension. This one is for anxiety. This one’s for digestive health. Everybody is still stuck in. I have to have a program for diabetes if they have a program for hypertension. OK, so let me get this straight. Your family, you have your wife is dealing with anxiety. Your daughter is dealing with anxiety and eczema. You are dealing with diabetes. Your grandfather, who lives with you, is living with hypertension. And what are we going to have? 15 different apps and 50 different protocols for people to go after that when really it doesn’t make sense, when really what you need is you need to come together as a family to put the right fuel in your body, because everything you eat today is who you are tomorrow. And if you get back around the dinner table and you start getting rid of that garbage that our kids are having and you reduce the amount of extra stressors that are in internal stressors, the body will flourish. And guess what? All of those things that we call diseases to me are just symptoms. They’re just indications that your body is not functioning. Right. And you can take the same approach. So it’s interesting to say also some of those are your diabetes venture program has a different from your diabetes program. It doesn’t. It’s all the same. Sixty percent of us have a chronic disease. 40 percent have two or more. You think we’re going to we’re going to make a dent in this if we start making everybody do a diabetes program or hypertension program. And it’s all different sorts. It’s not going to work. And I want you to think about this. Do you think we talk about engagement? Health plans say I’m going to roll this out? No. We get people to do it. You’re not going to get them to do it if you call the diabetes program. You will get a boot, as you call it, a healthy lifestyle program that the whole family can do. The husband, the wife, the spouse, the grandparents. That is a much better value proposition. And and if I’m in a corporation, the guy next to me may have diabetes and the person next to me may just want to lose their lost a pound and they have IBS and Crohn’s. I want to leverage the community involvement if they’re in different programs. They’re no longer connected anymore. When they go out to lunch, then I could be looking at terms of, well, what are you supposed to do? What are you supposed to do? We know this to do the same thing because they have the same inherent structure that heals itself, which is the party. Now, there may be some nuances to that from the trigger foods, but ultimately the pathway becomes the same. And now you’re leveraging that community a lot stronger.

Saul Marquez:
Great points there, Dr. Ferro. And congrats on the success you’ve had in expanding the program. If something makes sense and it gets results, you’ve got to do it. And so one of the things that Dr. Ferro and I discussed is opening that that opportunity for everybody listening today. So you want to tell a little bit about that?

William Ferro:
Yes. So this goes for just about everybody out there. When you come to work with those, obviously most people, the weight loss is really important. They say I won’t lose some weight. That’s some initial motivation. People lose three to five pounds per week on this program all the time. But they do it sustainably. Like I mentioned, because we’re focusing on digestive health as well as the trigger food. It’s even more sustainable because we’re using good, healthy food and we’re making it a habit as well. And things that your whole family could do and it rejects the idea of punishment and only focuses on nourishment. So everybody has that opportunity to come in and try something unique. On top of that, because I know from so many years of doing this, so our average weight loss is like 7 percent, the first three to four weeks, which is unheard of because diabetes prevention program says if it was five percent weight loss over a year, they’re ecstatic because they know it’s going to drop your chance of getting diabetes down by 60 percent. We’re doing that in four weeks. But what I want to impress upon everybody today is when you work with us, you get to try the first three days. You get to try the first week. You get to try the second week. And if it’s just not for you for whatever reason. Because we have direct to consumer side so we’re covered by so many health plans. We have other people that pay out of pocket. If the consumer doesn’t get what they want, they get their money back. The health plan since we pay it for performance. We might have probably skipped over this part. The health plans only pay us for success. So there’s really no risk opportunity here. If you go to BetrHealth.com/rocket. You can you personally try the program and or bring it to your health plan. It’s a hey or employer group. These guys are willing to take our population on at risk and we only get paid we only reimburse them for clinically significant outcomes. And those outcomes are going to reduce health care costs. And so that’s really what we’re trying to put out there isn’t as an offer.

Saul Marquez:
That’s so great, Dr. Ferro and that confidence in the product and service is just I mean, unheard of. And in an era of value based care and and shared risk, I think it’s a phenomenal offer. So, folks, the link that Dr. Ferro shared is betrhealth.com /rocket. So it’s better BETR. There’s no E-R, it’s Betrhealth.com/rocket. I’ll also put a link to this in the show notes. So if you go to the website at OutcomesRocket.health just look up Betr health. And in the show notes you’ll see the link, which is betrhealth.com/Rocket to give this a try. Maybe you want to join me because I’m I’m in the middle of the process myself. So appreciate you offering that up to everybody. What would you say is one of the biggest setbacks you had? And what’s been the key learning out of it?

William Ferro:
So the biggest setback, without a doubt, was we were way too early to sell. I’ve been doing this. Ever work with people? You know, I had the clinics, but in 2011, we tried to bring this approach to market. This was even before text messaging. So definitely dating myself. But the idea that you could reverse diabetes because it was a fee for service health care model, the idea that you could reverse it was incredibly foreign. That’s only in the last few years that you’re even allowed to say that people didn’t like that. That’s a no no. They still have diabetes. You’re just you’re reducing their numbers. Not in my case. Not true. But what I’m saying is 2011/2012, when we were trying to bring this to market, the key stakeholders run around the table. They had just started doing Wellness 2.0. All they cared about is scalability. How many people can we put on a portal? They believe that somehow technology is going to make everybody start blogging food and be successful. I’m sure there was some success, but as you learned on this cast, they already had the faulty paradigm. Right. is all about banishment, that nourishment of what was for us as we were just way before our time. And so we had to go direct to consumer and direct consumer’s tough, right? These people have tried five, ten different things is a very difficult pathway. So I’d learned that when I brought this out early that you have to pivot, but you still have to stay connected. And so what allowed me to learn from that was, say, if you are, I would say to myself, but if you have this conviction that this is the way to go. You’ve seen all these results from all these years. Then you just have to stay convicted. Maybe I’ll have to pivot in the approach and you’ll have to adapt and make technologies work for you. But grit is the only thing. If I could say to any entrepreneur out there, anybody is trying to make change or any outcome is if you do not keep yourself and realize that this is going to take grit of anything else, especially when you’re convicted, because when you’re convicted and it’s so profound and so different, people are going to look at you like you’re crazy. And that has really happened all this whole time, is that people said there’s no way this is going to work. There’s not this isn’t going to happen. And it which made it worse, Saul, that the stakeholders weren’t there. Who weren’t? The pharmaceutical companies want to see me get people off of medication. Did doctors want to see start seeing less visits because they don’t need to know. Now it’s changed. Value based care. Now the health plan got involved and said, listen, we got to do something. It’s growing out of control. So make sure you have a grip. Because now 2020, they’ve been at this for many years and it’s just it’s just now making it happen.

Saul Marquez:
Great message, Bill, and pivot. But stay convicted, folks. Many of you might have your businesses and ideas. Keep at it and find ways to make it work until the actual vision and mission that you have can work. Much of what we do is timing, you know, the right idea at the right time. Nothing more powerful than that. Love your message.

William Ferro:
I want to ask you something.

Saul Marquez:
Sure.

William Ferro:
You’re on the call the other night. So we did this live. Suzanne, I call or I go to the art science blog. There is people up at the end. You have people sharing. So initially a woman spoke up and said, you know, she started October already took her like 6.7 or 5.4, super ecstatic. And then you had other people that were just starting. So they were they were on the call listening. And, of course, they hearing these other people that have done well. So that’s inspiring. But they also spoke up. They said, hey, I just want to say. And there was hundreds of people on the call. I’m excited to start this. And I don’t know if you caught this, but one of the guys said when I went to your site and I saw those reviews, I was scared.

Saul Marquez:
I did hear that. You know, it’s like I’m missing a point. There was too much pile of stuff.

William Ferro:
Join the club. Yeah. Too much. And I asked other people what they found about the website. You have to listen and learn from their customer. And just when you think you know the customer really well, keep listening and get hands on with them because they are going to give you all the information you need to help them and help yourself. Because if you go in there, I have someone redoing our website right now looking at I said, look, you just got to listen to this call because they’ll give you everything that you need. There’s a way you think it should be. As an example, you come to our Web site or other Web sites in this space. It looks very mechanical. It’s like feature, feature, feature. But Mrs. Jones has already done this a hundred times. So if you’re not listening and you’re not putting your reviews front center and you’re not even giving them the ability to do those Facebook, Google reviews, it can be very hard for you to get engagement with any product or service you do. So really listen and do the right thing. Just do the right thing. If some is unhappy. Even if it’s their issue or whatnot, just give them grace. They’re under stress. They’re under problem. Make it right and they will come back to you.

Saul Marquez:
Great feedback. Keep listening, folks. The best way to make sure that you always have the pulse on your customer and what’s resonating. And, you know, I heard you say earlier in the podcast you have, I think the skeptics guide to whatever. And I’m not sure if that was a response to that. But definitely applaud you for for being on those calls weekly pretty late. Call us at 8 p.m. Central Time, 9 p.m. for you in the East Coast. So that shows your commitment to continue listening.

William Ferro:
Well, I do those calls. And what’s funny is I’m on the third floor attic doing the calls at night. And I always joke that I have 200 people listening to all my words. And then I walk one floor down and my wife and kids completely ignore me. So it’s the only time I actually get that it has somebody listen to me.

Saul Marquez:
That’s too funny. I love it. Hey, so what are you most excited about today?

William Ferro:
The tipping point. I feel it’s there and it’s not without struggle, man. I can tell you that this is still a business, right. you still running a small business with with people. But the tipping point, the idea that the customer is driving their choice and the choice is to increase and improve their health. And the health plans are saying, fine, we support you. They like BlueCross BlueShield, the company, you’re supporting them in that choice thing and you want this choice. Fine, we’ll go ahead and pay for it. That’s great. And to bring those two together and now have the access to maybe handle four million lives and just really see us make a dent in diabetes and hypertension and grimes’s. It’s super exciting and all. And luckily, I get on those calls every Tuesday night because if I didn’t hear those people sharing. We have people having trouble with fertility, with people coming to it that cannot get pregnant, can’t even have a child. Then they come to it. But have a child. Naturally, I have to keep hearing that because the business can get in the way. The inner workings of your business can slow that down. So call every week is just for me. But I’m most excited that I feel like we’re hitting that tipping point. And honestly, we just kind of made an offer like The Godfather. They can’t refuse. We’re gonna take your population on. And if they’re not successful, we don’t get paid. So it’s kind of a hard offer to refuse. So I feel very confident about the trajectory of where we’re going to be and how many people we’re going to help with it.

Saul Marquez:
So, Bil, what’s your favorite book or what are you reading that you recommend to the listeners?

William Ferro:
Okay. So I’m going to give you the Confessions of a quack, because remember, I’m a quack chiropractor. So many of the confessions of a quack. People said, how did you get into this? How did you possibly go from cracking back to that program? And basically, it’s because I had all these gyms, offices, and I said eventually one day I said, you know what? People kept saying, Doc, it’s my back. It’s my back. And I realized one day that, no, their front. If I fix their front and I tool the extra weight they lowered, the inflammation, the stress, they would have less likely to have pain and they could go out and do the things they wanted to do. And with that, I was so once I realized we had this protocol, I was so intent on doing that that when I did read books, I was a skimmer. I’m just not a guy that could would read every word cover to cover. However, I came across one book that I read cover to cover and I read it twice. And I’m telling you right now that that is a feat that would never happen. It is called The three laws of performance, the three laws of performance. And it’s written by a guy named Steve Zaffron. And what’s interesting about they talk about all these different organizations. And it’s about how to rally people in corporate culture, record buy in. And what’s so unique is that you can’t get by and that’s not something you do. The truth is that people have to come up with the idea or else they have to execute on the idea and they have to believe that they were the ones that made it happen. And a leader really should have done nothing and everyone should feel that they actually did it themselves. And that is how you get people. You get them into a room, you talk about it, you see what everyone is trying to accomplish. You co-create that mission. And then everybody is now responsible for their part of that mission. And I’ve used that not only to help our organization the ways I tackle certain things within our organization. I use it from the body. It’s the same thing. I’m letting the person get their body involved. It’s their idea. They’re pushing it forward. And that’s how they’re able to perform because they feel empowered and when they’re done. It’s funny that when someone is done with the 60 days, they like pound on their chest like, yeah, I did that night. And they say, oh, you have the coaching school. I probably could have done it without the coaching. It’s not dismissing the coaching. And I’m fine with it because that’s what a leader does. A leader sits back, does whatever. I got you there. Right. I just want you to win the championship. I don’t need to have the Gatorade dumped on me. In fact, I wouldn’t drink it, but I don’t want a lot want that. I just want you to perform. And the three laws of performance, I think will help any business. And it will also help anybody personally.

Saul Marquez:
Love it. Love it. Great recommendation, Dr. Ferro. The Three Laws of Performance by Steve Zaffron. And folks, you know where to go. Outcomes Rocket that helps in the search bar type in BetrHealth. And you’ll find our entire interview with Bill. And as well as the transcript and a link to where you can get started. Bill, leave us with closing thoughts and the best place where the listeners could continue the conversation and get started.

William Ferro:
Got it. So BetrHealth.com is definitely the best place to go. You’ll be able to see soon our skeptic’s guide to better health, which we were right. I did hear what they were saying and I forgot about that point. So I said we got a good guide, which we were right at it, giving people more information because they like the research. So that will be the best place for people to get started. But I want to leave you with this. Every human to come in contact, even your stubborn uncle or father or whoever in your family that is struggling with their health. And you just just try and like whatever they get them to do something. Realize that they are whole and complete. They have barriers to that expression. It’s not their lack of willpower. It’s not their lack of motivation or they don’t care. There’s something amiss internally that is causing their dysfunction. And the more calorie counting and shakes and punishment you threw at them. And the idea that they just gotta do it, you’re going to bring Tony Robbins over the house is realized that a body under stress will reject all of those things. And so if you just get out of the way and bring people over to us and realize that it’s a stressful world and not a lack of motivation, then you can believe that you can be successful putting your body back to work as well as the most stubborn person in your family. And I can say this with such conviction that I can take your uncle that you think or your dad or your mom that you think would never do this. And I would say that’s OK. I know you won’t bet on them, but I’ll bet on them. I will get them to say, give me three days. And I know three days will turn into a week and the week will turn into two and two weeks will turn into the full 60 days and they will be back to where they were, because when they were 10 years old, they would run down the street and start skipping. And they had energy and they had the capacity for health. The only thing that’s happened is we put some barriers in that way. And so cool about the body is that it can constantly regenerate every cell tissue, an organ in your body using the food that you have. And you can transform. So you a whole and complete with only Barasch expression. And we want to help you express by removing those barriers.

Saul Marquez:
Great closing thought. And yeah, it makes so much sense. And I think of my son. He’s running around. I see him running around all the time. And he doesn’t miss out. He just does it. So something to think about, folks. And again, a reminder, just go to betrhealth.com/rocket to give it a go. And how about where if somebody wants to ask you a question or engage, what’s the best place for them to do that?

William Ferro:
Oh, my e-mail. So drferro@Betrhealth.com. Ask me anything. I’m constantly replying to emails. Everyone that does my probably gets an email from me. I implore them to read back. So I love that opportunity to connect with you. And if it’s something that’s even though you want to talk about, I’m happy to always get on the phone with somebody. Good day. I can’t get on the phone with someone who is doing this. I can’t do this anymore because it’s not about getting as many people into a program. It’s about getting many people across the finish line. It will all be as good as the current people that are in our program now and continue to live that mission.

Saul Marquez:
Love it. Bill, thanks so much for your insights and the fresh approach here. Wishing you guys the best and looking forward to staying in touch.

William Ferro:
And Saul, I just want to say one thing. I’ve listen to your other podcasts. You have some excellent, excellent speakers. I ask everybody to really go back to that list. Really, really some great stuff there. Doing a great job with this. And I want to thank you for doing this podcast because I know it comes where it’s coming from, the spirit of helping others and sharing information and education experiences. So kudos to you, my friend, and thank you for having me.

Saul Marquez:
Thank you, sir. Greatly appreciate it.

Thanks for listening to the Outcomes Rocket podcast. Be sure to visit us on the web at www.outcomesrocket.health for the show notes, resources, inspiration and so much more.

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