How to Make Social Media an Asset without Damaging Your Brand with Lee Aase, Director of Mayo Clinic Social Media Network

Healthcare Podcast

Lee Aase as a Director of the Mayo Clinic Social Media Network (MCSMN), he helps Mayo Clinic develop the best ways to apply social media to promote health, fight disease and improve health care. MCSMN also helps other health care organizations develop their own social media strategies and plans.

By night, he is the chancellor of Social Media University, Global (SMUG), a free online education institution to help mid-career professionals learn to use social tools. He speaks at conferences (health care as well as other industries) and teaches workshops and seminars on using social media in large organizations and to meet professional goals.

Why Healthcare? I worked for politics and government for about 14 years and decided to look at what I wanted to do long term.  A friend, who’s working at Mayo, mentioned that there’s a communications group of male. I applied for job within communications became a member of media relations team. It was a natural transition.

Hot Topic that should healthcare leaders agenda:  Communicating in social media

How have you created results by doing things differently? We developed some online trainings for physicians and also available to others. We had opportunities to apply this tools within clinical practice for educations to help patients be able to get good education, information that will facilitate better discussions in the office.

Lee 101 Course on Outcomes Improvement:

1.What is the best way to improve healthcare outcomes?

Communicating effectively

2. What is the biggest mistake or pitfall to avoid in social media?

Not being engaged

3. How do you stay relevant with all the noise in social media?

Be authentic and helpful

4. One area of focus that should all social media strategy:

Thinking for the audience

Recommended Book/s:

Scrum: The Art of Doing Twice the Work in Half the Time

Closing Thought:

Be adaptable and open to opportunities. Think like MacGyver.

The Best Way To Contact Lee:

Twitter – @leeaase

Linkedin – Lee Aase

Link/s mentioned:

https://socialmedia.mayoclinic.org/

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